So why isn’t there more in marketing?

That’s right, business is really a collection of stories. Think about it. Therefore, its probably the most effective way of marketing your product or service, but many marketing materials are lacking in stories and storytelling. Why is this?

Where I work, I’ve been beating the drum on making more stories out of our successes, mainly doing more case studies on customers who had a problem, and how we fixed that problem with a solution we provided. Its a difficult process, but something I plan on focusing on in the future. Read More »

I don’t know if I’m the only one to run into this problem, but I had a heck of a time upgrading to WordPress 2.9 on my GoDaddy.com hosting.

WordPress automatic update didn’t work because I needed to update my MySQL Database. I tried to follow the directions at http://help.godaddy.com/article/5745? after contacting GoDaddy customer support. I backed up my old MySQL 4.0 database successfully, created a new MySQL 5.0 database, and then tried to recover the 5.0 database with the 4.0 backup, as specified in the instructions. That led to a blank screen when trying to access the admin module, no php error, no nothing. I also tried upgrading via GoDaddy’s Website tonight, but then I got to php errors saying I was missing files. Read More »

Much has been made of the recent “Google killers”, probably driven by the publicity surrounding “Wolfram Alpha“. People make much of the power of search, but shouldn’t we consider how much, and how we are using search these days? I know that personally, I have fundamentally changed the way I search and consume information. I think there are a couple of reasons for this… Read More »

To fix a few holes in the plaster walls we had at our home, I posted an ad on Craigslist. I took the time to measure the holes and describe what I wanted. I was a little surprised at the amount of responses. It was tough to decide who to pick out of all of the responses and make a decision, based on the limited information I got via email. Here are a few of the things I thought may be helpful for contractors responding to ads. Read More »