So, rumors have been swirling about a potential Zune phone being announced, but looking at the specs, it appears like they are the laggard rather than the leader. Taking note of their XBox 360 coup, where they gained tons of market share by releasing their product ahead of the competition. It seems puzzling that they [...]
Category Archives: Marketing
Business is all about stories
January 9, 2010
So why isn’t there more in marketing?
That’s right, business is really a collection of stories. Think about it. Therefore, its probably the most effective way of marketing your product or service, but many marketing materials are lacking in stories and storytelling. Why is this?
Where I work, I’ve been beating the drum on making more stories [...]
Is search still relevant?
May 19, 2009
Much has been made of the recent “Google killers”, probably driven by the publicity surrounding “Wolfram Alpha“. People make much of the power of search, but shouldn’t we consider how much, and how we are using search these days? I know that personally, I have fundamentally changed the way I search and consume information. I [...]
5 tips for responding to Craigslist ads
January 4, 2009
To fix a few holes in the plaster walls we had at our home, I posted an ad on Craigslist. I took the time to measure the holes and describe what I wanted. I was a little surprised at the amount of responses. It was tough to decide who to pick out of all [...]
