So why isn’t there more in marketing? That’s right, business is really a collection of stories. Think about it. Therefore, its probably the most effective way of marketing your product or service, but many marketing materials are lacking in stories and storytelling. Why is this? Where I work, I’ve been beating the drum on making [...]

Much has been made of the recent “Google killers”, probably driven by the publicity surrounding “Wolfram Alpha“. People make much of the power of search, but shouldn’t we consider how much, and how we are using search these days? I know that personally, I have fundamentally changed the way I search and consume information. I [...]